With the launch of the video portion of the site, it got me thinking, if the site is using Flash, couldn't it be coded to use HTML5 for video playback as well? That way, devices that can run Flash will run flash, and those that can't run it (e.g., iPhone/Pad/Pod) will fall back on HTML5.
Using
VideoJS you can have contrent from your site be supported by almost every platform. For those that are using PS3 (one person I believe; j/k), there is
Video For Everybody. This will run with HTML5 in mind first, then fall back to Flash if needed; all without using Java scripts.