So paying $12.95 a month is all fine and good, but bear in mind the following:
Netflix, Crunchyroll, and other video services which offer MUCH more content are cheaper at around $8/month. Granted, they don't offer adult content, but still.
I'm not really interested in a single month price reduction, but rather offering a 3 month package, or an annual subscription at reduced rates a la Xbox Live.
$12.95/month for 12 months is $155.40. If you offered an annual subscription for, say, $100 a year, I'd definitely go for that.