I get emails from our distributor every day that contain new figures we can list, along with their information.
I pass on listing re-colors typically unless it's an important re-color. If it's a figure that ties into any artist we work with they get listed pretty quickly. If customers reach out to us via the support tickets, asking for a specific figure typically I'll throw that up there if it's PO date hasn't passed.
It honestly kinda just depends really on a few things like if I think the figure will move quickly or not which is dependent on a few things like who makes it, how big it is vs the pricing, if it's from anything popular, if we have enough warehouse space to even store the figures, etc. I try to only list figures that I think will move fast as I don't wanna bog down our warehouse team with figures just sitting around not moving.
There have been times where we don't have the ability to order a specific figure or it's limited edition variant, simply because the distributor hasn't been given the okay to sell it to merchants. So in those situations we can't do much sadly.
Other than that, I try to list as many as I can, but there are some rare cases where I miss one or two due to being busy on other work. And again, I try to not overwhelm our warehouse team with it, cuz figure shipments take up a lot of space in the warehouse compared to books and shirts.