Naruto is better than Bleach in terms of storyline, originality and enjoyment. In the beginning, they both are very exciting on their own ends but Bleach started to branch off from it's path of quality to a path of quantity while Naruto isn't the same as it was before but it's still has a edge that keeps the readers from being bored in almost each chapter. As far as artwork goes, Kubo has a more mature style than Kishi and he draws a character more realistic/fashionable while Kishi keeps his characters plain and easy. The theme for each manga is interesting; but in a long run, Naruto has more to add to the creativity while Bleach seems to run on into a dead-end.
If I have to choose between the two, it is Naruto. I mean, it is not THAT bad. Then again, I seem to have a love for seemingly never-ending Shounen series.
Both are about the same to me but it comes down to the dbz style of who's stronger. Everybody seems to have lots of reserve power. It seems to thin as a plot device.
Naruto is a bit crap because the main character is incompetent, he is an idiot and his main move is to basically mass suicide his clones. Plot does go faster though i have to admit but i like the characters in bleach and the story in bleach is a bit harder to guess before its happened.
Theres no option for neither?
They're both pretty bad. Just time killers, if you ask me.
But really, I don't understand why people bother attempting discussions on Naruto and Bleach. They were really interesting series... when I was 12. Now, its just something that little kids freak out over, and more of a nuisance to the anime/manga society than anything else.