The latest I've stayed awake would be 6 AM a la Konata in Lucky Star. That time, my mom went to my room and we both said "good morning" and "good night" at the same time.
But now I just go one or two episodes per day, so an hour or less a day.
Mostly because I love the feeling of craving for the next episodes. Before, I just watch all episodes in a day, but now if I do that, I get fed up no matter how good it is.