truthfully i didn't know who to root for but i felt like ti was free for all the whole time the mangaka did a great job wit trying to hid it with well thought out twist. This is in my TOP 10 manga b/c it had originality instead of the first girl the character has contact with is the one that ends up with him in the end.
(currently reading Ane Doki same author if you love ichigo 100% i think you should give it a try)