It's here to stay. Everything is social in the future. The ps4 even has a share button on its controller. Fakku is an innovator in the market and must pave the road for other companies to follow.
Edit: Probably won't work that well either, too many creepers here and people that are generally afraid of their friends or parents to find out that they go here and even like this sort of thing.
I really don't care about the fact that social networking is taking over, I only have a facebook and don't get on there because good posts happen once every 2 months, while bad posts happen once every .002 seconds, and clutter my profile and I also forgot my password