This is a pretty cool twist on the game. Out of all the ideas that have been tossed around, this is one that is more interesting. I will say it definitely favors old users though.
I just had some "Great Value" ice cream sandwiches and they're exactly the same as name brands.
Also yes, I am super aware that his game is not new friend friendly.
I tried to remedy that by giving them points for being more active in the community. i.e posting more and making threads that get conversation rolling.