GameON wrote...
Because television has never been on the decline, sure younger generations don't watch television as often as they use to, but can you tell me who does? That's right the focal marketing target range for most products/services, adults/families. When was the last time you saw parents or people over 30 spend more time on their computer than television?
This is a very good point. Even if my family had a dozen computers, my parents would never watch anything on them, and I know a lot of other parents that are the same way.
I watch a lot of stuff on my computer, and I love the freedom I can have. I'd rather pay so much a month for internet than cable television, because it'd be a better use of my money. However, I watch a lot of TV. Why? Because when I watch stuff on my computer, I have to sit within inches of a tiny screen, in a not-too-comfortable chair. When I watch TV, I get to lay back on my bed and stretch my legs. Comfort is very important. I hate commercials, but I get around it by recording the shows (on a VCR, 'cause I'm old school like that) and watching them later, skipping the commercials as they come on.
Enough about my life, and onto the issue. While television isn't on its way out the door, it is suffering, thanks to the internet and widespread downloading and all that. (I suppose people could also be spending their time on other things, too. Video games, for instance, take up a lot of time in a lot of people's lives now, no longer being just for 12-year-olds or those without social lives.) I don't know if anything can even be done about this. Culture continuously moves on, regardless of how successful something has been in the past. In thirty or forty years, when the tech-savvy people of today are older, TV may not exist the way it does now. Since a lot of people are using the internet to watch things, TV stations may integrate with the internet. Perhaps when you turn on the TV, it'll connect to the internet, and a live feed of a show from a network's website. Who knows?
A lot of networks are already trying to appeal to the folks that prefer the internet over a TV. CBS, for example, lets you go onto its website and watch the latest episodes of their popular shows. While you're watching, ads come on when the show would normally go to commercial, and they are impossible to skip (as far as I know). This way, the network gets money from ad companies while hopefully deterring would-be pirates that would download the show because they dislike commercials or having to tune in at a certain time or whatever. That's the idea, at least.