The Institute for Human Continuity

All you need to know is that they're fucking stupid. I've seen ads for it so many times, I'm surprised I don't have cancer.

the same thing happened to me i was watching comedy central and i saw the commercial (i alredy knew about 2012) any way i thought it was seriouse till i saw the movie stuff at the bottom the 2nd time i watched it

Mayans. And they didn't. Because they didn't say anything about the world ending in 2012.
Which should really just be the end of all the hype over it, and people should just forget about it there.