The Jesus wrote...
It would be very easy to sue Axe or Tag for false advertisement. In all of the commercials where guys are getting jumped by women, they don't have a disclaimer saying that it won't actually get you jumped by women. In fact, even if its just for the sake of humor, they state that you
will have women jumping your bone and caution you about using it in the general vicinity of large groups of them.
don't believe you can be sue for implying human nature; it's not like the red bull ads that say you'll sprout wings, this infers women will be attracted to your smells using extreme exaggeration.