While I found the third episode unexpected and a
slight disappointment, there were moments where it sparkled.
First and foremost, I'll just get the disappointing parts off of my chest. The largest disappointment for me was the insertion of fanservice. I wasn't expecting fanservice, and I felt that it was unnecessary when we could have had Ohana just read it (and watched her reaction to it). That's not to say I didn't LIKE the scene, it was just unnecessary. I felt that the second part lent itself to a translation error: specifically, the choice to use "sparkle". Ohana says "kagayakitai", taken from the base "kagayaku", which can be translated to "sparkle" or "shine". The fact that I kept reading "sparkle" when I could tell the intended meaning was to "stand out" ruined the encouraging words Ohana gave to the writer.
Otherwise, I thought that this was a very good episode, just like the two that came before it. I'm pleased to see that we got development of all the major characters at this point. We now know that Minko, while being abrasive and downright rude, has a petty, almost cute obsession with Ohana. Nako, while being exceedingly nervous, is actually able to pull through in moments of crisis. Ohana continues to show her strength of character through the entire episode, and she's seriously becoming one of my favourite characters in anime. The Grandmother is another intriguing character- as expected, she actually does show that she cares (or at least likes to reflect) on Ohana, and I'd go as far to say that she actually DOES care about her customers (contrary to what she claims).
As for the drama events, I think my observations are better suited in reply to somesome's post:
It seems that by "forced drama", you're talking about the suicide scene. I actually found it funny, as Ohana broke the mood and actually caused the writer to lampshade his own melodrama, and thought it went over well. I think that the jump was just "spur of the moment", and he was just trying to get away from the prospect of changing (as the Grandmother suggested); though I do agree it needed some other motivational aspect. As for the Ohana's speech and the writer's reaction, I found this actually a better indication of Ohana's character, rather than an awkward or forced moment. It speaks volumes about Ohana that she still sees the good in the writer after all this. I think that you're spot on the writer's reaction: he just wanted to make quick money with something with erotic content. I believe that it's more of the fact that he now has no place to run (literally and figuratively), and he's being offered a chance to change and realizes that he can should take it, that forces his tears and willingness.
Looking forward to the next episode, a lot.