The Direction FAKKU! is going...

Probably by doing what Crunchroll does? Free content provided to non-subscribers after a set amount of time after the main release? This is one thing Crunchyroll excels at. Premium members get content days earlier than free users, but they can all get the same content. Premium users also get access to much older licensed shows on the site that aren't considered 'new content' that normal users have to go elsewhere to see.

This is how they handle anime.

How crunchyroll handles manga is, everything is available for free for a week after release, and then, if you want to read it, it's subscription only. This is really only a good idea if people are actively following a series, and like it enough to want to eventually go back and reread the whole thing. For people who pick up a series in the middle and want to read it, they're kind of stuck in the zone of not wanting to invest money for a singular thing, yet kind of wanting to know how the rest of the story goes, so they go elsewhere to read it. This is one thing I don't like about crunchyroll. Their handling of manga, IMHO, is a very big negative to the site compared to how they handle their licensed anime. If Fakku adopted a method similar to how Crunchyroll handles anime for premium members, then Fakku would potentially be golden.

Or, well... better than everyone just leaving to go somewhere else because of their current business model...

Does that help enough for you? I would have thought that me mentioning the fact that crunchyroll actually does what Fakku is trying to do, but successfully, might have been a good indication to look into them a bit. They are another site that handles licensed legal content.

In the end, it's not going to stop people from going elsewhere, because of 'Why buy the cow when you can get the milk for free?' logic, but it's at least a better solution than what they're currently doing by making EVERYTHING subscription-only.